Pantone Colour Institute "Colour of the Year"
Each year, designers, illustators and other creative types await the ‘colour of the year’ from the pantone colour institute. Like any- thing “...Of the year”, it’s a subjective, largely symbolic, gesture made by trend-spotting prognosticators.
But this year’s colour might put a smile on the face of anyone who loves the natural world – it’s called Greenery. And, according to the Colour Institute:
“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally.
A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.”
What all that means remains to be seen. But one thing’s for sure - it’s better a choice than Benjamin Moore Paints, who picked a beige-y grey neutral shade called “Poised Taupe.”